Superior CLARITY with
What does superior clarity mean in an eyeglass
lens? How about the near elimination of distracting
glare as well as scratches and smudges
that interfere with your vision? Lenses that are
easy to keep clear and clean, and are tough
enough to last as long as your prescription?
Introducing ZEISS DuraVision Platinum, the
anti-reflective lenses setting a new standard for
clarity, cleanability and toughness. Made by the
company that invented anti-reflective lenses.
Clarity in an anti-reflective (AR) lens is measured
by the amount of light reflected from the lens
surface. The fewer the reflections, the greater
the clarity. This means your vision is sharper in
high-glare conditions such as driving at night or
working on your computer, and others can see
your eyes more clearly.
ZEISS DuraVision Platinum reduces light
reflections by over 20% compared to other
anti-reflective lenses¹, giving you maximum
clarity, day and night.
For a lens to be clear,
it needs to be free
of scratches. ZEISS
DuraVision Platinum is
three times tougher on
scratches compared to
conventional AR lenses, thanks to an integrated
system of densely-packed coating layers on
the lens surface. In laboratory testing with a
dry cloth, DuraVision Platinum still looked new
after 600 wipes while previous generations of
AR showed significant scratching.
No matter how careful you are, your lenses
will inevitably be exposed to dirt and smudges.
That’s why ZEISS incorporates advanced
technology to keep your lenses cleaner, longer.
The only thing clearer is no lens at all.